This course content and design encourage students to take advantage of the opportunity to concentrate on several relevant topics in business English applied competencies.
Such competencies may refer to students’ particular specialization (they are prepared to work in management, marketing, finance, advertizing, etc) but they can also address the over-comprising domain of skilled communication in a foreign language. Here, students develop the ability to combine everything they have been taught at their specialty courses with numerous skills that refer to the correct and efficient use of English. Being able to use innovative, critical thinking in a foreign language and to communicate clear and valuable messages to potential business partners is one of the major goals of this course. Therefore, the following texts will familiarize students with the concept of applied competencies in a foreign language in the attempt to make them aware of the importance to develop the proper communication skills they need to use in their professional environment.